The Debrief project involved key deliverables: logo redesign, poster and banner design, a brand manual, social media content, website design, and email marketing. Building on Debrief 2024’s Māori-inspired branding presented challenges and opportunities. I focused on redesigning the outdated logo and conducting extensive user testing and critiques to create a design that captured the event's spirit while respecting its identity.

Collaborating with clients with diverse opinions was challenging, but we achieved a successful consensus. I then developed cohesive branding elements, integrating the word “Debrief” into posters, social media posts, and the yearbook.

Creating the website was a learning curve due to limited WordPress experience, but guidance helped me confidently showcase student work, bios, and interviews. I also designed a 3D shape animation in After Effects, applied consistently across materials, and created a brand manual with clear visual identity guidelines